Alex Tan, Product Innovation Lead at Itomi
Alex Tan is a forward-thinking leader in the field of hygiene and home care product innovation. With a degree in Chemical Engineering from the National University of Singapore, Alex has spent over 6 years refining his expertise in formulating non-toxic, multi-functional cleaning solutions that prioritize safety and effectiveness.A firm believer that modern cleaning products should do more than just clean, Alex specializes in developing formulations that tackle real household challenges. From creating floor cleaners that repel mosquitoes to hand soaps that combine deep antibacterial protection with gentle, skin-friendly ingredients, Alex is dedicated to delivering practical, high-performance products. His passion for product innovation drives Itomi’s reputation as a brand that families can trust.Alex’s approach blends science with a deep understanding of consumer needs, ensuring every Itomi product is rigorously tested and safe for use in homes with children and pets. He continually seeks to improve and expand Itomi’s product line by exploring new technologies and sustainable practices.Committed to advancing the future of hygiene, Alex frequently collaborates with international experts and attends global seminars to stay at the cutting edge of industry trends. His vision is to create products that not only meet the highest hygiene standards but also contribute to a safer and healthier living environment for families worldwide.
Rachel Lim, Head of Sustainability at Itomi
Rachel Lim is a passionate advocate for sustainable living and the driving force behind Itomi’s commitment to eco-conscious product development. With a degree in Environmental Science from Monash University, Rachel has spent over 7 years at the forefront of creating cleaning solutions that not only perform effectively but also minimize environmental impact.
Rachel leads Itomi’s sustainability initiatives, ensuring that every product is formulated with biodegradable, non-toxic ingredients that are safe for families, pets, and the planet. Her approach is grounded in the belief that everyday hygiene should align with eco-friendly practices without compromising on quality or efficacy.
A champion for innovation, Rachel has been instrumental in introducing Itomi’s plant-based cleaning solutions, from floor cleaners that repel pests to hand soaps that offer deep antibacterial protection without harsh chemicals. She works closely with global suppliers to source premium, sustainable materials, and continually explores new ways to reduce Itomi’s carbon footprint.
Rachel is also an advocate for transparency in product development, ensuring that customers have full visibility into Itomi’s sustainable sourcing and manufacturing processes. Her mission is to make sustainability an accessible choice for all consumers, offering products that deliver both high-performance cleaning and a positive environmental impact.